Entertainment, Photography

Dior, J-Law & Photoshop

I’ve recently read a blog article detailing the scandal of using Photoshop to make models in magazine adverts look more flawless than they already are. Jennifer Lawrence, an Oscar-winning and well-loved actress has recently come under scrutiny by popular blogging site Hellogiggles, referring to how much airbrushing a human face can actually take before it doesn’t look real.

There is a lot of debate around the subject of using Photoshop in ads, with an outcry for advertisers to use ‘real’ women in their posters for luxury perfume and make up. In this Dior commercial for lipstick, J-Law looks amazing, more amazing than anyone could ever look in real life and there’s been a lot of criticism, asking if this is right, that women in ads don’t look real. Is it misleading to women to suggest that this lipstick will make you look as beautiful as J-Law, as it magically makes your blemishes and chubbier-than-you’d-like-cheeks disappear? The answer is, no. In this day and age, it’s incredibly common knowledge that Photoshop is used; we know that actors and models probably don’t look as great as in the photos, and we know that that particular lipstick isn’t going to make your eyes sparkle like Barbie’s. We’ve seen the wonders that Photoshop can perform and it really revolutionised the magazine and advertising industry.

2BDAD11800000578-3217385-image-a-63_1441049215762

Let’s consider this; if you’ve got this wonderful, unique product that you’re about to unleash on the world, surely you’re going to want the marketing campaigns to be the most beautiful, to stand out among all of the other millions of products out there. As a modern woman, I’m not going to be duped into thinking that one single make up product is going to change my life and make my skin look as smooth as a Disney princess’s. I do know, however, from the pretty advert that it’s a desirable and luxury make up product that I’d probably quite like to add to my make up bag, if I could afford it(!).

Don’t get me wrong, adverts have been pulled before for legitimately being misleading; Natalie Portman starred in a Dior o-NATALIE-PORTMAN-DIOR-AD-BANNED-570
advert for mascara and they specifically used Photoshop to lengthen the lashes, which is understandably not cool. But if Photoshop is being used to make someone look beautiful, rather than lie about the effects of the product, there isn’t necessarily a problem. We all know that Photoshop is used, and a lot of us have used it ourselves. We know that the unrealistic images in magazines aren’t always real and that not all women look like that in real life. We’re not supposed to feel duped by the magazines, they’re not intending for us to look at some famous actress with a tiny waist and big boobs and think that is always the norm.

The beautiful thing about these modern times is that we are learning to accept who we are, gracefully and gradually. We are now being told that there are all different shapes and sizes in the world and it’s okay to be who you want to be. Rather than paying much attention to photos in magazines, on TV, on the internet, we are clear about our identities and what we look like. We’re far more accepting of our shapes and that’s how it should be.

Photoshop doesn’t matter; why shouldn’t women look beautiful in magazines? Why can’t we have idealistic images to admire and look up to? As long as we’re happy in our own skin and don’t expect that these images are 100% normal and how you should look, that’s all that matters.

Advertisements
Entertainment, Film, Review

Review: The Hunger Games (Revised)

Firstly, I’d like to say that my previous review for this film was highly inaccurate. I compared it to Twilight quite severely and even hunger_games_posterthough this was my opinion at the time, I’ve now re-watched The Hunger Games and I loved it. It’s made me want to read the books so if anybody wants to lend me them, they are welcome.

The whole film gives me the creeps because of the nature of the story – I mean this futuristic country(?) is strictly divided into poor districts whereas the Capitol has riches and power and happiness and every year two children are chosen from each of the twelve districts to be put into a Big Brother-style competition where they are forced to fight the the death. Ugh it makes me shudder at the thought. It’s horrible, especially at the beginning, seeing the children as they stand in their Sunday best, praying that their name isn’t going to be picked out. It’s such a scary thought. And I think what makes it scarier is that we know from history that this kind of thing could happen. The concept reminds me a little of Nazi Germany, something which I’m not prepared to go into because it’s not a huge connection with the film.

In my last review, I hated Katniss Everdeen. But she’s amazing! Not to mention Jennifer Lawrence. She’s pretty boss too. But Katniss, I love the fact that she can shoot arrows. I don’t know what it is about that weapon, but I love it, like with Robin Hood and Legolas and I use it on Minecraft all the time. She’s so strong as well, kind of hating on her for that but she’s a great role model for the film. It’s great when you get a female character – no, lead – who’s not pathetic and can’t hold her own, but this gal can. I would argue that there’s a certain role reversal between her and Peeta; at times, it’s like he’s the woman in all of this, although he is strong himself and he’s smart. He’s just a bit…wet…compared to Katniss.

The main reason I didn’t like The Hunger Games at first was because I didn’t get the love thing between Katniss and Peeta. Originally, I thought that it was like Twilight where he loves and she loves someone else and she’s leading him on because she’s a bitch. No, I figured out – rather slowly gotta be said – that he does fancy her, quite a lot (but who wouldn’t?) and she’s concentrating more on the competition at hand, which I kind of would be to be honest, but she goes along with it just to get the audiences to feel sorry for them and love them and want them to survive. It’s all about the tactics and the sponsors that you get. They get some medicine for Peeta because she kisses him. It’s all a brilliant plan. But, bless him, he thinks it’s for realzies.

I feel like watching the film again now, it’s one of those I’ll probably start watching every day…if I get this uni work done, and then I’ll love it forever. Looking forward to the next installment and actually reading the books.

(Previous rating 4/10) RATING NOW: 8/10