World

Behind the Scenes of Facebook

Daisy Ridley recently issued a warning on Instagram on the intensity of social media and the strive for perfection. It caught my eye on Facebook, through BBC Radio 1’s article and made me realise how intense social media can be.

golden_rules_of_being_engagedI’ve seen a flurry of engagements and babies, new cars and expensive shopping trips, as well as daily gym half-naked selfies and beautiful healthy meals plague my Facebook, Twitter and Instagram feed. I’m so happy that all my friends are doing well and getting on, achieving their life goals at this stage, but it’s easy to get bogged down in the idea that other people have a better life than you.

 

That’s categorically untrue.

There is immense pressure on young people in particular when they are surrounded by perfect bodies, perfect skin and incredible social lives, to be as good as everyone else. What we see on social media is a heavily edited snippet of others’ lives – something that people have scrutinised over for a considerable time before publishing.

It’s a similar story with my job; as a social media…person..I have to be very careful with what I post on the companies’ Twitter and Facebook pages, to ensure a succinct and coherent message. Posts have to be unique, interesting, positive and have to prove to an audience that the company is very successful and useful to their clients.

People do exactly the same thing with their own personal profiles. They want to convey a specific message – some people even go as far as having their own themes on Instagram, meaning the stream of photos that they can post is even more limited.

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This is not to say that people don’t address negative issues on social media; people can be quite vocal when something bad has happened to them, as they need their friends’ support. People are quick to assume, however, that because a person’s feed is entirely positive that nothing bad is going on behind the scenes. They may be going through a break-up, or they may be facing severe stress at work that they don’t want to publicise, or they may just being going through a rough patch.

Of course, such things aren’t uploaded to Facebook, but instead are kept private. What makes a person feel better is posting joyful things that make them feel happy, as a sort of distraction from what is going on in the real world.

Can we call Facebook a distraction? Is that all it is rather than a real representation of people’s lives? Whether it is or it isn’t, it’s certainly putting pressure on the people that use it, but it’s important to remember (whatever age you are) that Facebook and other mediums are simply highlights of someone’s life and you shouldn’t feel the need to compare your behind the scenes to their show reel.

 

 

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Marketing, Work

Newbie’s Marketing Record

Have a sneaky peek at my other blog Newbie’s Marketing Record (I’m desperate to change the name but I can’t think of anything as appropriate) – an account of what I’m discovering and learning in the world of marketing and social media.

phoneIt’s a collaboration of various sources of good marketing examples and advice, from things like infographs to full blown articles (and it’s starting to look pretty and flashy).

There isn’t much of my own opinion on there because I’m still learning and don’t know much, so I can’t dish out my own advice yet I’m afraid.

The latest post is about whether or not to add subtitles, or closed captions, to a video that will eventually go on Facebook (spoiler: the answer is YES).

I will be eternally grateful :: https://newbiesmarketingrecord.wordpress.com/

Entertainment, Film, Review

Review: The Social Network

Call me controversial, but I really didn’t take to this film at all. I was warned that it was a bit of a slow starter which is often a curse for me when someone says that at the beginning of a film because it taints my perception of it for the whole running time. And that’s exactly what I thought: it’s slow. Now, I know that many, many people adore this film and it got loads of awards and praise and things like that, but I genuinely don’t get what all the fuss was about. I think one of the worst things was how fast Jesse Eisenberg – who played Mark Zuckerberg, the ‘creator’ of Facebook – speaks throughout the film! I mean, come on, maybe Zuckerberg does actually speak like that, but I couldn’t understand a word he was saying. And don’t tell me I should’ve put the subtitles on…I think it appropriate to make the world aware that I’m not a fan of subtitles unless it’s a foreign film – I mean why would you want to read what they’re saying if you can hear it perfectly well?

Anyway, I digress. I’m sorry but I just thought that this film wasn’t that interesting. Maybe it’s just my personal opinion about Facebook as a whole. You see, I love it for talking to my friends both in England and in other countries, don’t get me wrong, it’s amazing for that, but I hate the way that people hang their lives on it. It might seem petty, but take The Jeremy Kyle Show or any other personal dramas show that’s broadcast on daytime TV; the people that appear on there seem to base all their relationship issues on Facebook. ‘He messaged me this, she poked me and it was clearly bitchy, he didn’t change his relationship status to ‘in a relationship’…’ blah, blah, blah. Shut up! (Although I do love a bit of Jeremy Kyle, I’m sure you all know).

I see I’ve diverted from reviewing the film again. Right. It’s okay, I suppose. It’s just…I dunno, I guess I’d have to be in the right mood to watch it and to be fair…I was at a sleepover at the time, so I wasn’t concentrating that much. But, maybe if it had been a lot more interesting, I wouldn’t have averted my eyes from the screen so much. I suppose my only issue with this film is: what’s the big deal about Facebook. I totally get why people rave about this film, it’s alright, but this is my honest and very personal opinion. I just didn’t like it. Sorry.

Give it a watch though, just to say you have, or you’re not allowed an opinion on it, as are the rules. :)

4 out of 10.